You don't want to be a dead fish.
And if you are on the journey towards creating your own life, you have already revealed that that is not your future.
A dead fish is someone who conforms and is not able to express their truest beliefs. They say and do what everyone else is doing. They are afraid that if they swim against the current and stand up for what they believe in, they will be seen as too opinionated, too "out there" and someone to be avoided.
But the alternative is a life of boredom and passivity.
Individuals that don't swim against the current end up doing work they don't love for people they don't love, simply to pay the bills. They lose any passion and sense of purpose and end up being like dead fish.
They are not really dead, but they may as well be. As Carolyn Tate of Conscious Marketing reveals, "only dead fish go with the flow."
If you are reading this, you are prepared to swim against the tide. And you are learning that there is nothing like this pressure to really show you who you are.
Yes, it is challenging and arduous but you have never felt so alive.
Mark Twain once said:
"The two most important days of your life are the day you are born and the day you find out why."
A business that is driven by your purpose becomes your why. If it is just to make money or is something profitable because it is "trending", you won't have the staying power that is so needed when pursuing a goal that is not easy.
A business that is driven by your purpose, and a deep desire to serve humanity and the planet is something worth fighting for. You can see this with the rise of ethical businesses. The entrepreneurs that create them all say that they aligned who they are with what they want to see in the world.
I have done a video on the rise of ethical businesses. Take a look, as I reveal some of the most innovative businesses that are admirable and desirable, and really are about making the world a better place:
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